National SEO Cheshire & Manchester
If you’ve spent any time investigating why some websites wind up at the top of search engine results and others are buried on page 24 of those same results you’ve no doubt stumbled across the mysterious acronym SEO. SEO stands for Search Engine Optimization and it’s the process by which information is created, organized and deployed online to make it more attractive to search engines. There are different types of SEO campaigns for companies with different reach.
With a local SEO campaign the focus is on getting your business listed in as many places as possible. These listings should be relevant to and/or include the local postcode, city name and even neighbourhood name (think Soho). Keywords should be rich in local references as well, so should title tags. Other elements of a local SEO campaign would include Facebook and Google Places.
The Difference Between Local and National SEO
A national campaign utilizes many of the essential elements of a local campaign but ranking nationally can be much more difficult. While a local SEO campaign might utilize a keyword phrase like “solar energy Soho” effectively a national campaign may have little use for a keyword phrase like “solar energy UK” simply because of the sheer number of competitors nationally all using the same phrase. So, what to do?
The Internet has gone a long way toward undermining the viability of traditional marketing. More often than not the company that thrives in cyberspace is not the one with the biggest advertising budget but rather the one with the most effective local or national SEO campaign. The fact is more than 90% of online activity begins with a search. The companies that thrive in the new environment understand this and allocate their resources accordingly.
With search engines refining their algorithms to deliver results with a greater local focus national SEO campaigns need to take heed and integrate local SEO principles. Without the right team handling your campaign your website could quickly find itself wallowing in the backwaters of the Internet instead of sailing confidently toward your goals. Call EMM Solutions today on 0161 941 1130 to find out how we can take your website to the top.